How to start SME Data Reselling Business

 

Everything you need to know about how to start SME data reselling business in Nigeria 2020 (The methods and alternatives)




In this blog post, you'll learn all the methods, ways and alternatives through which you can start your very own mobile data selling or reselling business in Nigeria with little or not capital while outlining the benefits and shortcomings of each of the methods discussed.

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Millions of internet users buy mobile internet subscription daily in Nigeria. Out of these millions of subscribers, a good percentage of them buy internet subscription at an expensive rate directly from their mobile network operators. This is to tell you the level of market available in this business. You too can also penetrate a good part of this market and earn additional income for yourself. You can imagine the profit you would make daily if you are able to penetrate into a good level of the market?

Markets of internet subscription are present almost everywhere. From families, friends and neighbours to schools, hotels, cyber cafe, churches, and work places.

You can get customers from virtually anywhere as everyone uses the internet on daily basis. Social media friends and followers from website such as Facebook, Instagram, twitters and others are one of the readily available markets to get customers online. Can you imagine the amounts of money you can make, if you have so many of these followers, by converting them to your customers? And this is very easy, especially when you are offering them cheaper prices for their internet subscription plan. Who doesn't like cheap things? Even billionaires will go for best price in their buying decisions.

Companies and businesses do buy internet subscription for their staffs to work online either remotely or within the work premises. These internet subscription value can worth over hundreds of thousands of Naira monthly. You can approach these businesses and promise them you can deliver internet subscription to their staffs at discounted prices and they would love to give you the contract as it will also reduce their spending on internet subscription. It's possible for you to get several of these contracts from different companies on a daily basis.

You can as well market internet subscription service to your already existing customers in other businesses, and that's a bonus profit to the profit you earn from your main business while selling cheap data subscription plans as a side hustle or business. Isn't that great?

Factors to be considered before starting SME data reselling business in Nigeria

Having known the different market opportunities available in this business, there are some factors you need to consider in making the right decision on which method is best for you to get started with.

The following are the major factors that you should consider before venturing into data reselling business in Nigeria:

1. Market availability:

Before starting data reselling business in Nigeria, you need to consider who will buy your data subscription. Do you have an established customers who are ready and willing to patronise you? This factor is very crucial in ensuring that you are able to share your data completely before it expires. If you are just starting and you do not have enough customers to market your business to, it's advisable you make use of a wholesale data reseller who you can always pay to deliver data to your customers.

2. Capital:

Do you possess enough capital to buy bulk airtime and data for each of the major networks we have in Nigeria? Buying the least MTN SME data plan alone requires a minimum of N10K. If your answer to this question is no, then you should start data reselling through a wholesale data reseller.

3. Availablity of each network SIM:

To start sharing and reselling mobile data for each network, you need to consider the availability of these networks' SIMs and the phones to power them with. If you do not have adequate access to these SIMs and the networks itself, it would be advisable you start reselling through a wholesale data reseller.

4. Risks:

The risks involved in running a data reselling business in Nigeria depends on the chosen methods. Some of the risks include: data expiring before you sell the data finish, inability to share MTN SME data on your SIM because of MTN SME data share limit reached, unavailability of your data supplier to deliver data when you have customer that needs data urgently, data delivering more than once because of network issues, delays and errors associated with using websites and so many others not mentioned. Prospective data resellers should be aware of these risks and employ solutions to managing them. If you don't understand the business and the strategies involved in mitigating these risks, you are better off starting through a wholesale data reseller.

5. Network availablity in your area:

Is there any good network coverage in your area for the network you intend reselling. If the network of the telecom company you plan reselling its mobile data or internet subscription is poor in your area, you may end up disappointing customers, risk encountering sharing errors and loss of data due to network errors.

6. Availability of internet access:

You need constant access to the internet so as to enable smooth communication and maintenance of good relationship with your data supplier through online messsgers such as WhatsApp if you are reselling data through a wholesale data reseller. You need internet access too if you plan reselling through a website or app.

7. Accessibility to (internet or mobile) banking services:

Before you start reselling mobile data through a wholesale data reseller, you need to consider how you are going to pay him to deliver data to your customers. Easy and quick access to 24/7 banking services will make it possible to pay your data supplier at anytime without the need for physical contact.

Who's a mobile data reseller?

A mobile data reseller in Nigeria is one whose business involves buying of telecommunication network's mobile data in bulk for later reselling to customers (end users) or another data reseller (a retail data reseller) who acts as a middle man between a supplier (a wholesale data reseller) and the end users. In this definition, you can see we have two major types of data resellers in Nigeria, viz. Wholesale data reseller and retail data reseller.

What is SME Data Reselling Business in Nigeria?

The word SME is an acronym for small and medium-sized enterprises. SME data plans are provided by network providers in Nigeria to, originally, assist small and medium-sized enterprises or businesses to buy affordable internet subscription plans at discounted prices and enable them share these data subscription plans with their staffs.

These SME data subscription plans provided by network operators such as MTN, 9mobile and Glo have since opened an entirely new business opportunity for smart Nigerians who saw it as a great opportunity to make money in Nigeria by reselling these cheap internet subscription plans.

Data reselling business in Nigeria involves the sales and reselling of mobile data plans through purchase of telecommunication network SME data bundles in bulk. These bulk mobile data plans purchased directly from the network at low cost are then shared with end users.

There are different ways of starting or setting up your own SME data reselling business in Nigeria.

You can become a wholesale mobile data vendor who buys SME data plans directly from network operators at low cost.

Wholesale mobile data resellers require high capital investment to buy bulk mobile data large enough to reduce cost.

You can become a mobile data retailer by reselling mobile data from wholesale mobile data resellers. Mobile data retailers can start up with as little as the cost of purchasing a unit mobile data plan as low as 1gb since all he needs to do is collect payment from customers and use part of the payment, keeping the remaining as profit, to buy mobile data from a wholesaler directly for his customers. All they need is redirecting each and every requests from their customers to a wholesale mobile data reseller who then delivers the order on their behalf. Thus, a mobile data retailer is like a middle man in the business.

Now, we know what a wholesale mobile data reseller and a mobile data retailer is, the question that comes to the mind is how do a retailer find a wholesaler that offers mobile data at cheap prices?

This is where platforms comes in. The platform is a setup or enabling environment which can be used by retailers to resell wholesaler(s) products or services. This can be in form of a market, WhatsApp group or websites provided for this purpose.

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Methods and alternative ways to start SME data reselling business

1. Reselling SME mobile data by buying SME data directly from network operators

This method is the oldest and conventional way of reselling SME mobile data. I call this method 'The do it yourself method of data reselling.' The mobile data reseller subscribe to corresponding network SME mobile data plans which are far cheaper when compared with the normal subscription plans offered by the network, and then shares the mobile data from his line to his customers for profits. As the reseller has to buy SME mobile data in bulk to his line, buying mobile data directly from network operators is usually capital intensive as you need more capital to start (₦10K minimum). To learn more on how to start SME data reselling business by buying directly from network operators, click here.

Buying cheap airtime in bulk

Mobile data resellers in Nigeria use airtime in their SIMs to subscribe mobile data to resell to customers. In order to reduce the cost of running the business which consumes lots of bulk airtime daily and offer mobile data to customers at cheaper prices, data resellers usually buy cheap airtime in bulk, thus enabling them offer cheaper mobile data to customers. Click to learn more on how you can buy cheap airtime in bulk in Nigeria

2. Reselling mobile data through a website or app (not reliable)

This involves buying mobile data for your customers online through a website or app. These data reselling websites or apps are owned by individuals or companies that offer mobile data at wholesale rate. These websites or apps are programmed to automate mobile data sharing process any time a user buy mobile data on the website. Mobile data purchase requests are then sent in a queue to the devices or servers that automatically share these mobile data to the numbers. Due to the nature of how websites and apps handle these processes, users of these websites or apps are bound to experience delay or errors during service down time, poor networks or high traffic requests.


All you need is fund a virtual wallet  provided by the website and start buying mobile data. You can either buy mobile data for yourself or subscribe for others, adding your own profit to the cost of mobile data and profiting from each sale of mobile data to your customers.

How to start mobile data reselling business in Nigeria through a web platform

To start mobile data reselling business in Nigeria using a web platform, here is the outline of the steps to follow:
  1. Find a reliable SME mobile data reselling website and register with them (I don't know of any reliable website you can resell mobile data from, so don't ask me about any website or app).
  2. Navigate through the website menu and find link to purchase or buy data.
  3. Click on the 'buy data' link.
  4. Select your network.
  5. Choose the data plan you want and type your number.
  6. Click buy data. Note you'll be required to fund your wallet before you can use any of the services. Once you buy your data, within minutes you will receive the data in your phone.
See also: how to convert airtime to cash easily at the best rate

Shortcomings of mobile data reselling through web platforms

With no direct API support to aid automation processes by the network providers, SME data reselling website owners have resorted to some unconventional solutions which automate the exact manual process of sharing SME data subscription from SIMs whose efficiency depends on several factors such as: the capability of devices or server being used, the robustness of the automation programs and several others.

This is not to mention situations where there's network downtime or instability from service providers themselves which might compound the existing problem with automation processes, making the process even less reliable than doing it yourself manually!

The automation process involves delivering SME data subscription requests in queue through certain channels or media to servers or devices that power the automation programs.

Due to the nature of this process, it might interest you that the delivery is not as instant as it should be.

And did I also forget to let you know that some of these SME data reselling websites are not fully automated? In fact, majority of these SME data reselling websites still have to rely on or resort to manual process for some transactions or when automation fails.

Below are some of the shortcomings of data reselling websites:
  1. It can be very unreliable and slow. SME data reselling websites that are not efficient may take long in delivering orders created by users and in occasions where the server is handling too much mobile data requests from users as a result of traffic higher than its capability, there's often delay in delivering orders which can result in disappointment. Also, there is often service down time during routine website maintenance. When this happens, the user may be stranded and need to find alternatives.
  2. Registration might involves identity verification, request for BVN and unconscious agreement to terms putting personal information at risk.
  3. Errors may occur from improperly or poorly programmed SME data reselling webites. Users faced with errors may have to deal with supports who are mostly horrible and unresponsive.
Note: Due to the common problems and issues peculiar with data reselling through websites, I do not recommend people to use this method. If you are , however, serious and interested in starting your own data reselling business, check other methods such as buying mobile data directly from network providers, or reselling data through a wholesale data reseller that offers mobile data at wholesale prices. So, do not ask me for any website or app!

3. Resell mobile data through a WhatsApp or telegram group (group filled)

Are you tired of the poor services you get everyday from reselling mobile data through a website? Now, worry not as you can now meet and negotiate with mobile data resellers who offer great discounts on mobile data prices, take advantage of competition between mobile data sellers to get yet lower mobile data prices to resell from.
Screenshot of data prices from resellers in the group

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Advantage over mobile data reselling websites

  1. Opportunity to relate directly with your mobile data vendor. Get to order mobile data directly from a vendor who delivers mobile data manually and efficiently instead of ordering directly from website which can be slow and unreliable.
  2. Opportunity to get lower price as a result of increased competition between mobile data resellers in the group.
  3. Resell mobile data and make profit on the go. You don't have to start big. Simply, send your customer's number to your preferred mobile data vendor and make profit per each sale you make.
  4. No registration needed.
  5. Opportunity to use escrow service for secure transaction.
  6. Enjoy the error free features of getting mobile data delivered manually to you as opposed to automation which is not 100% efficient.
  7. Opportunity to choose among many mobile data resellers online and get your order delivered in time. Get instant response from a group of standby mobile data resellers who are always online and ready to receive mobile data orders from customers instead of waiting for unreliable website to deliver your mobile data order. No delaying of mobile data order common with websites when there's high traffic. Traffic is equally shared and distributed among online resellers as resellers with fewer or no requests simply attend to your request.

Getting Started

Click here to join the telegram group (group no longer available).  Or join the WhatsApp group here (group capacity reached). To order for mobile data, send message in the group  with the mobile data size, network and the price you are buying at and available resellers will get in touch with you with their price. Choose your preferred reseller and let him or her serve your customer. That's it, you can now channel all your customers request to mobile data resellers in the group at even lower prices.

4. Start mobile data reselling business by reselling through a wholesale mobile data reseller (most recommended)

This is the best method for you if you are really tired of disappointing of your customers as a result of mobile data reselling websites unreliable services. If you really want to be sure that that mobile data subscription transaction is actually successful without any doubt or dispute then you either need to be in control of it or have someone do it for you manually!

With all the advantages and benefits of  WhatsApp or telegram group for mobile data reselling, you can use this option if you are unable to join the mobile data resellers group on WhatsApp or telegram.

You can contact me directly on WhatsApp to buy mobile data at wholesale prices. As a cheap wholesale SME data reseller in Nigeria, you can still resell my mobile data to end users and make profit.

Simply send me your customer's number, network and the mobile data plan they need and I'll deliver mobile data straight to your customer's number while you pay me.

So, you are buying cheap mobile data for your customers by buying it directly from me adding your own profit to the price you are getting mobile data from me.

Easily, you can make money reselling mobile data without having to manage mobile data in your phones by acting as a middle man retailing mobile data products through me. I offer the cheapest mobile data subscription plan available to internet subscribers in Nigeria.
Attention Please!: Endeavour to read the whole of the article here if you need any further information. Do not contact me to ask questions already addressed here. I've tried my best enough to provide every details and information you might want to know if you are really serious about starting the business. Only contact me if you are ready to do business with me. There are screenshots of my transactions with customers provided in this post to prove my legitimacy, please do not contact me if you still do not trust me (there's no point doing that!).

How to start mobile data reselling business by reselling mobile data through me

I offer cheap internet subscription plans at wholesale prices. To start mobile data reselling business through a wholesale mobile data reseller, take the following steps:
  1. First of all, ensure you go through the screenshots of my past transactions with customers uploaded here purposely for some doubting Thomases as I do not want you to contact me and start asking questions such as, "How do I trust you?"! If after going through all the details provided here, you still don't believe or trust me, I wouldn't want you near my contact!
  2. Send a WhatsApp message with the keyword "I want to start mobile data reselling business through you," if you want to start the business or just "I want to buy internet subscription," if you want to be buying data for personal use only on WhatsApp only, not SMS, to 09034357090 (🚫Do not call this number!) and wait for my response. Any question that has already been addressed here or message with no details or purpose might be ignored! If you have any other equiry (that has not been addressed here already) or relevant request to make go straight to it!
  3. After following the instruction in step 2 above appropriately, I'll respond to you with my data pricelist depending on the keyword you sent. This list contains the prices it will cost you to buy mobile data from me and instruction on how to get started with the business, so you are encouraged to go through the information contained in the pricelist as redundant questions might not be entertained. This is what it will cost you to buy mobile data for your customers from me. You can make your own price list by adding your own profit to my prices and send to your customers.
  4. Anytime you have customers, simply forward their numbers to me together with network and details of data plan needed. I'm always online, so don't worry I will respond as soon as I receive your message.
  5. Within minutes, I'll subscribe mobile data to the numbers. Hands down, you make profit for each mobile data purchased for your customers from me.
As simple as that! Make money while buying mobile data for your customers directly from me at cheap prices. With this method, you don't need to worry about the whole process involved in buying mobile data directly from the network and managing it on your lines, or about the capital investment required in getting started on your own.

Why reselling data through me instead of direct sales from network operators or through websites?

Data reselling business is a business in which individuals or business companies buy mobile data in large scale directly from telcommunication companies like; Glo, MTN, 9mobile or Etisalat and Airtel, and then resell those mobile data to end users in smaller quantity, making profits from each sales. But by reselling data through me, there has been the elimination of the need to have high enough capital to buy these mobile data in bulk in order to resell in smaller quantities. In fact, you start making profit with zero capital. All you need to start making profit is an order as low as 1gb data from your customer and using part of the payment received (which is literally your capital), keeping the remaining as profit, to pay me!

Get data delivered to your customers in minutes! Avoid delay in funding your wallet with website, delay in data delivery, and other unforseen circumstances. You avoid encountering problems and errors relating to websites by having me manually and efficiently deliver mobile data to your customers at the same cost to vending mobile data from a website.

Enjoy the flexibility of having someone do the job for you. If you used a website and your mobile data transaction hanged, your funds are tied down with the website and you do not know if it will become successful later or not. You are left stranded, meaning you will be giving your customer a bad experience (I'm sure you don't want that to happen). On the other hand if you are in control of the transaction yourself or have someone who's in control of it do it on your behalf, you can easily make decisions and take action based on the feedback you get from network or the wholesaler. With this method, you have more control over the situation as you can easily decide to stop or cancel a transaction that's yet to be processed and give order like a boss that you are 😉

Reselling mobile data through me is hassle free as you can easily resolve issues by contacting me directly unlike when you are transacting on a website.

Get special discounts and offers specifically designed for my customers. You have opportunity to get upgraded prices and many more special bonanzas from me.

Make payment using methods as easy as bank transfer or cash deposit. This is quite different from websites that might require funding your wallet through card payment which involves entering sensitive ATM card information on the website or transferring money to bank accounts with delay in funding your wallet!

No need for registration! Using websites require supplying your details such as BVN, email address and other personal data into them in order to register, no need for all that if you are reselling data through me.

No such thing as registration fee. Some data reselling website might demand for registration fees as high as ₦1000 or more as part of a referral scheme where your money is used to pay your referrer. This fee is different from your payment for transacting on the website. Funding your wallet on these sites can also come with fees associated with the payment options you are using.

Enjoy the most reliable mobile data subscription service you can ever get. When it comes to reliability of service and quality  service delivery with touch of professionalism that can never be gotten anywhere, then you need look further no more.

Some screenshots of my transactions with my resellers on WhatsApp


There are lot more screenshots to prove the authenticity of this business for some doubting Thomases, but I wouldn't want to stuff the page with too much boring transaction screenshot. If you are serious this should be enough to convince you about the authenticity of the business. However, if you are not serious or do not believe me, do not contact me. It's as simple as that.

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